AI that works where your business works.

Not chatbots. Not copilots. End-to-end AI that sits inside the workflows of auto finance, lending, insurance, and mortgage — and executes the work.

About us

NOWQ was established in 2026 as the AI company of Nowcom, LLC, a Los Angeles technology company that has built software for the automotive and finance industries since 1996. Nowcom's DealerCenter platform serves more than 21,000 producing dealers, and its loan origination, servicing and contact-center systems run some of the largest independent auto lenders in the country.

NOWQ brings that production experience to AI. Our models already read documents, take calls, grade vehicle photos and run workflows for dealerships on DealerCenter and for auto lenders including Westlake Financial, our sister company. Both are part of the Nowlake family, which manages over $29 billion in assets.

That gives us something most AI vendors don't have: a live, regulated business to build in, and a decade of real loan files, calls and photos to train on. What works for us is what we bring to lenders, insurers and mortgage providers everywhere.

Nowcom team member viewing vehicle information displays

Our mission

NowQ's mission is to deliver practical AI solutions that help our clients work smarter, move faster, and build a lasting advantage in their market.

Our core values

Integrity

Integrity and honesty are at the core of our business.

We work to be a responsible partner to those who place their trust in us, conducting business in a way that is inclusive, transparent, and respectful.

Because we “do what we say and say what we do”, we have gained the trust of all our partners, employees and customers.

Our employees will conduct themselves ethically with professionalism, trustworthiness and sincerity.

Collaboration

We value and consider each employee an essential asset and embrace diversity, collaboration and teamwork.

We treat people with dignity and respect and help them grow personally and professionally.

We believe in always learning and challenging the status quo without disrespecting the values and opinions of individuals or groups.

We believe in having fun in what we do and are proud of our corporate community.

Execution

We are always striving to provide innovative industry-leading solutions and putting them into practice successfully.

We believe in being agile and moving quickly and decisively to meet our clients’ needs with a sense of urgency.

We are passionate about achieving the highest standard of quality in all our products and services we offer.

We maintain an intense focus and dedication on meeting customer needs.

Let’s start the conversation

Whether you're looking to eliminate manual document review, automate borrower-facing calls, or bring AI into your inventory workflow, tell us where the bottleneck is and we'll show you exactly how NOWQ fits.